Made to measure · Chicago
Gowns for the
Free-Spirited Soul
Bohemian & minimalist wedding dresses, made to order and fitted to you — because no two brides are the same size, or the same story.
Shop by mood
Three ways to say yes
The Bohemian
Flowing chiffon, lace appliqués, dresses that move like wind through tall grass.
The Minimalist
Clean lines, quiet satin, nothing between you and the moment.
The Romantic
Soft lace, sheer sleeves, gowns written like love letters.
Shop by aesthetic
Find your vibe
Every bride has a feeling in mind — find the world that matches yours, from free-spirited boho to old-Hollywood glamour.
Shop by silhouette
The shape of your day
A gentle guide to which silhouette flatters which figure — starting points, never rules.
✿A-LineFitted through the bodice, flaring gently from the waist. Universally flattering — softens the hips and suits nearly every figure.
✿Ball GownFitted bodice with a full, dramatic skirt. Flatters pear shapes and lends fairytale drama on most figures.
✿MermaidHugs the body to the knee, then flares. Celebrates hourglass and curvy figures; showcases the waist and hips.
✿TrumpetFits through the hip and flares mid-thigh — the mermaid’s easier-to-move cousin. Flatters curves without the tight knee.
✿Fit-and-FlareContours the torso and blooms out gradually. Defines the waist while skimming the hips — kind to most shapes.
✿SheathSlim and straight, following the body’s line. Elegant and understated on lean, petite, and tall frames.
✿EmpireWaist sits just under the bust, skirt flowing from there. Flatters petite and apple shapes, and expecting brides.
✿SlipA fluid, bias-cut column that drapes to the body. Effortless and quietly modern on lean, straight figures.Shop by neckline
Framed just so
The line that frames your face, from a soft sweetheart to a demure high neck.
Shop by back style
The aisle view
Your guests see your back the longest — make it a moment.
Shop by sleeve
From bare to bishop
Shop by train
How far it follows
Shop by fabric
The feel of it
From structured satin to whisper-light tulle — the fabric sets how a gown moves, catches light, and feels against your skin.
Shop by detail
The little somethings
Pockets, sparkle, a clever second look — the details that make it yours.
Shop by shade
Your perfect white
From crisp pure white to warm champagne — the tone that lifts your complexion.
Shop by colour
Not only white
Every gown is made to order — so it can be made in the shade you love. For a non-traditional “I do,” the rehearsal dinner or engagement party, a reception change, or a formal gown for someone in your party. Custom colour is always an option.
Shop by venue
Dressed for the place
Where you say “I do” shapes what to wear. A gentle guide to the gown that suits each setting.
✿Beach / CoastalAiry and unstructured — lightweight chiffon or crepe, a soft A-line or slip, little to no train. Let the breeze move it.
✿GardenRomance in bloom — soft lace and floral appliqué on an A-line or fit-and-flare. Tea-length feels wonderful among the flowers.
✿Ballroom / HotelFull formal drama — a structured satin or Mikado ball gown with a sweeping train, a statement to match the chandeliers.
✿Barn / RusticRelaxed and romantic — flowing fabrics, delicate lace, an easy A-line. Effortless over elaborate.
✿Vineyard / WineryWarm and earthy-elegant — fit-and-flare or A-line in floral lace, ivory tones that glow at golden hour.
✿Church / CathedralTimeless and covered — higher necklines or sleeves and a cathedral train, classic elegance that honours the setting.
✿City Hall / CourthouseChic and streamlined — a sheath, slip, or tea-length. Short or minimal, all modern polish.
✿Estate / ManorUnderstated grandeur — a refined A-line or ball gown in luxe fabric with heirloom-quality lace.
✿Destination / TropicalLight and packable — a crepe sheath or slip with little beading, easy to travel and easy to wear in the heat.Shop by season
For your time of year
Shop by wedding
However you say yes
A courthouse “I do,” a barefoot elopement, a joyful vow renewal — a gown for every kind of day.
Shop by price
For every budget
Discover
Fresh & favourite
Beyond the bride
For the whole celebration
Because the day is bigger than one gown.
The Custom Fit Promise
Sewn for you. Not for a size chart.
1 · Measure
Ten minutes, a soft tape, and our step-by-step guide. Six measurements is all it takes.
2 · We sew
Choose a standard size by your largest measurement, or have your gown sewn to your exact measurements — custom sizing is always free. On select styles, the neckline or sleeves can be tailored to your taste, too.
3 · It fits
Standard sizes ship in about 4–6 weeks, custom in 4–8 — or add priority handling to arrive even sooner, always made to flow the way it did in your imagination.
Where dreamers find their dress — thoughtful design, graceful lines, and the quiet magic of understated beauty.
— Lace Reverie, Chicago
For the months-long dreamers
The Made-to-Measure Workbook
A free guide: measurement worksheet, silhouette quiz, and our ivory-vs-champagne shade guide. Sent to your inbox.